Consulting
Localization consulting for companies entering Arabic-speaking markets: choosing the right Arabic, building terminology and style guides, and setting up a translation workflow that scales with quality.
Launching in Arabic involves more than translation: right-to-left layouts, Modern Standard Arabic versus regional dialects, terminology management, cultural adaptation, and choosing the right tools, vendors and quality checks. Early decisions on these points save time and budget later.
I help you make them with practical, market-specific advice, from a localization-readiness review of your website or app to a quality process your in-house team or language service providers can follow as your content grows.
Who it’s for
Companies preparing to enter Arabic-speaking markets for the first time, and teams whose Arabic content is inconsistent, slow to produce or not landing with its audience.
How it works
We start with a call about your products, markets and current workflow. I review your existing Arabic content or source files and identify the risks: dialect choice, terminology, right-to-left issues, culturally sensitive images or names, and missing quality steps. You get practical recommendations, not a theoretical report.
What you receive
Depending on scope: a glossary and style guide, guidance on Modern Standard Arabic versus regional dialects, a localization-readiness review of your website or app, and a quality process your team or vendors can follow.
What’s included
- Market and audience guidance for the Gulf, Levant, Egypt and Maghreb
- Modern Standard Arabic versus dialect, tone and register
- Terminology management: glossaries, termbases and style guides
- Localization-readiness and internationalization (i18n) review
- Translation workflow, tools and vendor selection
- Quality process, review guidelines and LQA
- Cultural adaptation of images, names, dates and currencies
Why work with me
- Since 2014Over a decade of professional translation for agencies and companies.
- ProZ.com Certified PRO Vetted professional, with five-star client reviews.
- Alconost certifiedCertified by a global localization company.
- Engineering + languageEngineering degree and diplomas in translation and digital marketing.
- ConfidentialNDA on request, secure file handling.
Related guides
Frequently asked questions
Should a business use Modern Standard Arabic or a regional dialect?
Most businesses should use Modern Standard Arabic (MSA) for written content, because it is understood in every Arabic-speaking country and suits websites, apps, documentation, legal and corporate texts. A regional dialect, such as Gulf, Egyptian, Levantine or Maghrebi Arabic, works better for marketing, social media and video aimed at one country, where a conversational tone builds closeness. Many brands combine both: MSA for core content and a local touch for campaigns.
Is consulting a one-off service or ongoing?
Consulting is an ongoing service. We start with a review of your markets, content and workflow, then I stay involved as your Arabic content grows: answering terminology and style questions, updating glossaries and guides, and checking quality as you add new products, markets or vendors.
What does a localization-readiness review include?
Before translation starts, I check whether your website or app is technically and culturally ready for Arabic: text kept outside the code so it can be translated, right-to-left layout and mirrored icons, mixed Arabic and English text and numbers, room for longer or shorter text, Arabic plural forms, date, number and currency formats, fonts, and images or names that may need cultural adaptation. You receive a prioritized list of fixes, which saves time and cost once translation begins.
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Planning an Arabic launch?
Book a call to discuss your content, markets and goals.