Transcreation
Transcreation of slogans, campaigns and product copy into Arabic, so your message keeps its intent, emotion and persuasive power with Arab audiences, rather than reading like a translation.
Taglines, ad copy and brand messages rarely survive a word-for-word translation: puns disappear, cultural references miss, and the call to action loses its force. Transcreation recreates the message in Arabic for the target market, drawing on copywriting, cultural insight and a digital marketing background.
Each brief gets several creative options with back-translations, so non-Arabic speakers can compare them. For apps and websites, UX copy is adapted to character limits, right-to-left layouts and the user journey, and checked in context on screenshots or a staging site.
Who it’s for
Brands, marketing teams and product teams launching campaigns, apps or websites in Arabic-speaking markets, where a literal translation would sound foreign, lose a play on words or break the layout.
How it works
Starting from your brief, brand voice and target market, I write several Arabic options for headlines and key messages, each with a back-translation and a note on why it works. For apps and websites, interface text is checked against character limits and right-to-left layout, ideally in screenshots or a test site.
What you receive
Ready-to-use Arabic copy, alternative options to choose from, back-translations for colleagues who don’t read Arabic, and Arabic voice and tone guidelines for future content.
What’s included
- Taglines, slogans and advertising copy
- Social media, video and campaign scripts
- Website and landing-page copy written to convert
- App and software UX copy with character limits
- Several creative options with back-translation
- In-context review on screenshots or staging
- Arabic brand voice and tone-of-voice guidelines
Why work with me
- Since 2014Over a decade of professional translation for agencies and companies.
- ProZ.com Certified PRO Vetted professional, with five-star client reviews.
- Alconost certifiedCertified by a global localization company.
- Engineering + languageEngineering degree and diplomas in translation and digital marketing.
- ConfidentialNDA on request, secure file handling.
Frequently asked questions
What is the difference between transcreation and translation?
Translation transfers the meaning of a text into another language. Transcreation recreates the message for a new culture so it keeps the same intent, emotion and effect, even if the words change completely. It is used for slogans, advertising, campaigns and brand copy, where a literal translation would lose wordplay or persuasive power. Transcreation into Arabic usually includes several creative options with a back-translation, so the client can see what each option says.
Do you provide back-translations?
Yes. Each Arabic option comes with a back-translation and notes explaining the choices, so colleagues who don’t read Arabic can review and approve it with confidence.
Can you fit Arabic into tight space limits in apps and websites?
Yes. Interface text such as buttons, menus and notifications is written to fit the character or space limits you set without losing clarity, and checked for right-to-left layout. Where possible, I review it in screenshots or a test version of your product.
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